March 2020 New Product Roundup

New flavors of sparkling water, hard seltzer and Kool-Aid are featured in this month’s new product roundup.

Click through to see a lineup of new beverages convenience-store operators can consider for their cold vaults.

Photograph: Shutterstock

1. LaCroix

The National Beverage Corp., Fort Lauderdale, Fla., is releasing two new flavors of LaCroix this spring. LimonCello and Pasteque (French for watermelon) will join the lineup that includes 27 sparkling water flavors.

The flavors are available at select retailers in the U.S. and will roll out nationwide in the spring.

Photograph courtesy of The National Beverage Corp.

2. White Claw Hard Seltzer

Three new flavors of White Claw Hard Seltzer are available in a new 12-pack. Tangerine, Watermelon and Lemon join one of White Claw’s bestselling hard seltzer flavors, Mango, in the variety pack.

White Claw Tangerine provides a splash of refreshing citrus that’s a little more sweet than tart, according to the Chicago-based company. White Claw Watermelon has a hint of ripe watermelon and a clean and refreshing taste, White Claw said. The Lemon flavor has been in development for more than two years and features a lemon aroma for a drink that is crisp and citrusy, according to the company. The new flavors are available only in the variety pack.

The drinks have 100 calories and 2 grams of sugar per 12-ounce serving, and 5% ABV.

Photograph courtesy of White Claw

3. Budweiser Nitro Gold

St. Louis-based Anheuser-Busch has released a variety of Budweiser infused with nitrogen gas. Budweiser Nitro Gold is a golden lager is brewed with notes of toasted caramel malt and is available in 12-ounce cans nationwide.

The drink is silky-smooth due to the smaller and denser bubbles that are activated when the can is flipped three times and the drink is poured down the middle of the glass, according to the company.

Photograph courtesy of Anheuser-Busch

4. Vizzy

Molson Coors Beverage Co., Chicago, is launching a new hard seltzer called Vizzy. The drink is the first hard seltzer made with superfruit acerola cherry, according to the company.

Vizzy comes in Pineapple Mango, Black Cherry Lime, Blueberry Pomegranate and Strawberry Kiwi flavors. Each contains 100 calories, 1 gram of sugar and 5% ABV.

Photograph courtesy of Molson Coors Beverage Co.

5. Kool-Aid Jammers

Chicago-based Kraft Heinz Co. is releasing Kool-Aid Mystery Jammers and asking fans to guess where the brand’s mascot, Kool-Aid Man, might be looking for his new mystery flavor. Fans can enter at through April 3 to make their guess. The flavor will be revealed on the website April 6.

The drinks sell for $1.99 for a pack of 10 pouches.

Photograph courtesy of The Kraft Heinz Co.