Nestle Jamba All-Natural Energy Drinks
Jamba Juice announced today, that, in addition to the Nestle'© USA retail launch in the Northeast which began in February 2011, they will begin selling Nestle© Jamba All-Natural Energy Drinks in almost 600 Jamba Juice locations across the Nation beginning on March 15.
The Nestle© Jamba All-Natural Energy Drinks will be available in three great-tasting, fruit flavors: strawberry banana, crisp apple, and pomegranate blueberry. The energy drink beverages contain no artificial preservatives, flavors, or colors, 0g of trans fat, and no high fructose corn syrup. Additionally, each 8.4 ounce can contains 70% real fruit juice, 80mg of caffeine derived from natural sources, is fat free and 90 calories per serving.
"The Nestle© Jamba Energy drinks are the result of an outstanding collaboration with Nestle© USA and we believe they will provide a meaningful point of difference in the $8.5 billion energy drink category," said James D. White, chairman, president, and CEO, Jamba Juice Company. "These beverages are a great fit with our growing portfolio of health and wellness products and we are thrilled to be able to offer them to our customers in our stores."
Nestle© began the sell-in of the Nestle© Jamba All-Natural Energy Drinks to retailers in the Northeast, including grocery, mass, and convenience retailers in New York, Massachusetts, Maryland, Maine, Connecticut, and Rhode Island, in February 2011. "The retail receptivity to the products has been better than we could have imagined and speaks to the untapped demand that retailers feel consumers will have for a more health-oriented energy beverage, made without artificial ingredients," said Chad Patterson, marketing manager, Nestle© Jamba Energy, Nestle© USA.
Since announcing their intent to build a licensing growth platform, Jamba Juice has made significant progress in developing licensing alliances to manufacture, market, and distribute Jamba-branded offerings through grocery, convenience, and other retail channels. Both Nestle© USA and Jamba Juice Company continue to explore a number of other joint opportunities to extend the Jamba brand.