Red Bull Wings in Three New Flavors
At the National Association of Convenience Stores (NACS) conference, Red Bull, the world’s leading energy drink company, is debuting three newflavors of its popular energy drink. The Red Bull Editions provide the energy and functional benefits of the original, but with the taste of cranberry, lime and blueberry. Each flavor features a new can design to highlight the taste and corresponding color of its liquid. Red Bull Red Edition is a red can and provides the identical benefits of Red Bull but with a sweet cranberry flavor. Red Bull Silver Edition is a clear liquid in a silver can offering a fresh lime version of the original. And, Red Bull Blue Edition is a blue can with a fruity blueberry taste and the effect of Red Bull.
For more than 25 years, millions of people around the world seek daily energy fromRed Bull to aid themwhile engaging in sports, working, studying, driving or for an afternoon pick-me-up. Red Bull vitalizes the body and mind and is for anyone who is looking for an energy boost. Red Bull improves performance, especially during times of increased stress or strain, increases concentration and improves reaction speed, and stimulatesmetabolism.
The Red Bull Editions will launch nationwide in the U.S. in March, 2013 and will be sold as single 8.4 oz cans and 8.4 oz 4-Packs, priced in line with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero.
The innovation in flavors comes hot on the heels of the successful Red Bull Total Zero launch in early 2012. Red Bull Total Zero offers zero calories, zero carbs and zero sugar.
Energy drinks are seen as the fastest growing segment within the beverage category – projected by Mintel to grow 86% over the next five years to an $11.9 billion dollar category in the United States. Red Bull continues to lead this dynamic category and is the primary investor in its growth.