Strongbow

strongbow hard cider
Holiday campaign
POS materials build interest, encourage sampling

Description: 

Strongbow Cider’s “Golden” holiday campaign invites consumers to select Strongbow as the brand of choice to elevate planned or impromptu celebrations, according to the manufacturer. Retail and on-premise program elements help foster consumer interest, drive traffic and increase sales rates through December. On-premise, Strongbow Ambassadors engage patrons in Strongbow’s “Golden Hour” experiences. POS and merchandising materials help build interest and encourage sampling signature cocktails, including the Cranbow, the Bow & Arch and the Upshot. 
 
 
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