Wine Innovates With New Styles, Packaging, More

7-Eleven’s Plot + Point wine

Innovation in the wine segment category has run the gamut of late, from new packaging options and flavors to low calorie, low alcohol and overall value. With many convenience-store retailers unable to dedicate a lot of space, juggling to right-size brands from a category-management standpoint is a constant challenge.

Terrell Smith, senior product director of private brands at Irving, Texas-based 7-Eleven Inc., tells CStoreProductsOnline.com, “Wine drinkers are seeking portability while not wanting to sacrifice taste and quality for convenience.”

Enter 7-Eleven’s Plot + Point (pictured), a new private-label wine launched in August packaged in a Tetra Pak container with a screw cap, making it easy to pack and sip.

“We wanted to offer our customers great-tasting wine in a portable, unbreakable container that they can take along on their adventures,” Smith says.

Plot + Point, available in chardonnay and pinot grigio,is the latest addition to 7-Eleven’s wine portfolio, which includes the Trojan Horse private-label wines, among others.

Similarly at E. & J. Gallo Winery, innovation in the convenience channel has been influenced by a “real shift toward unique packaging, especially in the Tetra style as well as smaller sizes, such as 187 milliliters and 250 milliliters,” says Herb Smith, vice president, customer development for the Modesto, Calif.-based winery.

E. & J. Gallo offers several of its brands in Tetra packages, including Barefoot, Apothic, Liberty Creek and La Marca. “We have seen areas of growth in the plus-30% to plus-48% range,” says Smith.

Click through for a look at six wine releases from recent months.

Photograph courtesy of 7-Eleven Inc.

Coastal Spritz

Coastal Spritz wine

Coastal Spritz is a premium light wine available in 12-ounce cans in six flavors: Pineapple Rose, Watermelon Rose, Classic Rose, Sauvignon Blanc, Pinot Noir and Oaked Chardonnay. The drinks contain 5% to 6% alcohol by volume (ABV).

Photograph courtesy of Coastal Spritz

Del Mar Wine

Del Mar Wine Seltzer

Del Mar Wine Seltzer is a wine-based seltzer produced in Napa Valley and derived from premium California grapes, according to the company. Black Cherry, Grapefruit, White Peach and Watermelon flavors are available in 355-milliliter cans in a four-pack for an SRP of $8.99. With 4% ABV, the beverage contains no added sugar and 95 calories per can. 

Photograph courtesy of Del Mar Wine

Gruvi

Gruvi Red Blend zero-alcohol wine

Gruvi added a limited-edition red wine to its nonalcohol wine portfolio in Gruvi Red Blend, a dry and medium-bodied varietal with raspberry and black currant notes. The wine balances tannins and hints of oak and coffee and consists of premium dealcoholized red wine from California, the company says. Containing 0.0% ABV, Gruvi Red Blend is gluten-free at 45 calories per can. It comes in a four-pack of 8.4-ounce cans for an SRP of $24.99.

Photograph courtesy of Gruvi

BeatBox

BeatBox Cranberry Dreams

BeatBox added limited-release drink Cranberry Dreams to its 11.1% ABV Party Punch line. Cranberry Dreams comes in a 500-milliliter resealable Tetra Pak. Each Party Punch drink has 130 calories and 8 grams of sugar per 5.6-ounce serving and a suggested retail price of $3.99.

Photograph courtesy of BeatBox

Heineken USA

Comb and Hive canned sparkling wine

Heineken USA launched a canned sparkling wine in August that it says is a modern take on traditional mead. Comb and Hive is a crisp wine made with wildflower honey and real sugar fermented with orange blossom flower and a hint of fizz, the company says. The drink is sold in 12-ounce four-packs. Each can has 6.9% ABV with 150 calories and 2 grams of sugar.

Photograph courtesy of Heineken USA

Royal Wine

Royal Wine’s Bartenura Moscato

Royal Wine’s Bartenura Moscato is now available in 250-milliliter blue cans, which is equal to about 1.7 glasses of wine. Available in four-packs, Bartenura Moscato is sweet and slightly effervescent and has a 5% ABV, the company says. Suggested retail price (SRP) per four-pack is $15.

Photograph courtesy of Royal Wine