The fluid multi-daypart snacking trend continues to evolve each year, with nuances. One recent study shows that 88% of consumers snack due to a desire to intentionally skip meals throughout the day.
The study, done in first-quarter 2019 and comprising 1,000 U.S. consumers, was conducted by U.K.-based FMCG Gurus, which provides market research and insight into consumer attitudes across the food, beverage and supplement markets.
Five in 10 respondents cited hunger as the main reason for snacking, followed by indulgence (37%) and seeking energy (36%).
Midafternoon is the main time when people (47%) choose to snack, underscored by the need for energy, desire for escapism and curing boredom, the study said.
Across specific products, FMCG Gurus research shows 72% of respondents snack on fruit, followed by chocolate (61%) and yogurt (64%).
More than half of consumers say they’re more likely to snack at home compared to outside the home, which dispels a preconceived notion that snacking is driven by time scarcity and eating away from home more frequently, FMCG Gurus reported.
Click through for a look at 10 snack innovations across several snack categories.