A new report from the Chicago-based American Egg Board spells out its conclusion with a broad statement: “Consumers want more than guilty pleasure.”
The report, Snacks-pectations, goes on to say that “snacking is now defined as a definitive occasion,” sparking 10% annual growth in global food and beverage launches with a snacking claim over the past five years, according to white paper data citing market research group Innova.
The report cites various market research firms throughout the report, including Chicago-based IRI data from its 2018 Snacking Survey that finds 75% of consumers want snacks that are guaranteed fresh, while 58% want ones with vitamins and mineral. “With both savory snacking on the rise and health on the minds of consumers, an ideal ingredient to fit this scenario might be the hard-boiled egg,” the white paper offers.
It adds that egg snacks are a niche segment with much potential as they are popular across consumer demographics and dayparts—and all year long. A full 82% of consumers believe eggs to be a healthier breakfast than cereal, the report says.
While 79% of respondents surveyed eat eggs as a breakfast item, consumers also eat eggs at lunch, dinner and as a snack, the white paper states. Thirty-four percent report relying on eggs for an afternoon snack, and 35% eat them as a weekend snack, according to a Russell Report issued in March 2018.
Other notable trends that the white paper spotlighted included the performance of several niche segments of snack foods, shining a particularly bright light on savory snacks, which are expected to reach global sales figures of $175.85 billion by 2021 for a compounded annualized growth rate of 5%.
Click through for a sampling of 11 recently released varieties that are part of the snacking movement.