6 New Snack-Bar Options


The snack-bar category has struggled in recent months, with dollar and unit sales in convenience stores down 14.3% and 17.2%, respectively, during the 52-week period ending Aug. 9, according to IRI, Chicago.

But suppliers such as Met Rx Nutrition, Kind LLC and One Brands proved to be outliers, posting positive dollar gains via new rollouts. Specifically, new releases such as One Nutritional, Met Rx Big 100 Colossal and Kind Protein bars resonated with consumers for a variety of reasons, such as emphasis on simple ingredients and high protein counts.

Such attributes will continue to drive the snack segment, according to a new report from Chicago-based Mintel International. “New functionalities will need to be explored to connect with health-minded individuals,” The Future of Snack Bars Market report states. “In addition, the sustainability issue will grow in importance and greater focus will be given to brand mission statements that inspire and unite consumers.”

Read on about six recent snack-bar releases looking to jump-start the category.

Photograph: Shutterstock

1. One Minis

One Minis

One Brands is adding new One Minis to its expanding portfolio of protein-bar options. Each One Minis bar has 7 grams of protein, 80 calories and less than 1 gram of sugar in a portable package. The bars are available in the brand’s popular Maple Glazed Doughnut and Birthday Cake varieties.

Photograph courtesy of One Brands

2. RxBar Layers

RxBar Layers

RxBar announced the launch of its new layered protein bar, RxBar Layers. The bars combine core RxBar ingredients such as egg whites for protein, nuts for texture and dates to bind, with nut butter and honey for an added layer of indulgence. With 14-15 grams of protein per bar and a variety of flavors, RxBar Layers are the highest protein offering from RxBar.

Photograph courtesy of RxBar

3. Rx Kids

Rx Kids Protein Snack Bar

RxBar also launched a reformulated Rx Kids Protein Snack Bar line that provides flavors geared to appeal to children—along with zero grams of added sugar, 5 grams of real food protein and no artificial colors or flavors. Four kid-friendly flavors include Chocolate Chip, Strawberry, Double Chocolate and Peanut Butter Chocolate Chip.

Photograph courtesy of RxBar

4. Nature Valley Packed

Nature Valley Packed Sustained Energy Bars

General Mills Convenience Nature Valley Packed Sustained Energy Bars are loaded with nut butter, nuts and seeds, as well as chewy dried fruit. The multitexture bars are available in two varieties: Peanut Butter & Cranberry and Almond Butter & Blueberry. The 1.7-ounce bars are shipped to operators as 12 units per carton. Individual bars are available for an SRP of $2.29.

Photograph courtesy of General Mills Convenience

5. Ratio Keto Friendly

Ratio bars

For those seeking a keto-friendly snack, Ratio bars from General Mills Convenience are made from quality ingredients and a ratio of more than 50% almonds and seeds, according to the company. The gluten-free bars contain 12 grams of protein, 2 grams of net carbs and 1 gram of sugar each. Two varieties are available: Toasted Almond and Lemon Almond. The bars have an SRP of $2.99.

Photograph courtesy of General Mills Convenience

6. Premier Protein Crunchy Nut

Premier Protein Crunchy Nut Bar

Packed with seeds and nut butters, Premier Protein Crunchy Nut Bar contains 12 grams of protein, 6 to 7 grams of fiber (depending on the flavor) and 4 grams of sugar. Three flavors are available: Salted Caramel Cashew, Chocolate Peanut Butter and Vanilla Almond Coconut.

Photograph courtesy of Premier Protein