Nielsen has revealed its annual Top Breakthrough Innovations list, a collection of U.S. brands that have made their mark on the marketplace over the past year. Of the 25 brands on the list, six of them are snack labels.
Chicago-based Nielsen considered 3,500 consumer products before finalizing the list. The final 25 brands have been recognized for the innovation and growth they’ve displayed in sales, endurance, product distinction and more. The list was powered by Bases, a new-product innovation service by Nielsen.
“In today’s climate, the marketplace is more crowded than ever, so the pressure to innovate is immense,” said Jenny Frazier, senior vice president of Nielsen Bases. “We know that successful innovation comes in many forms, from category-growing mega-successes to products that meet the needs of a specific type of consumer and everything in between. This year, Nielsen Bases is awarding success across all the ways we know companies create it; these 25 launches represent the best of a variety of successful strategies all companies employ. They have broken through the noise, allowing them to utilize innovation as a means to feed customer demand and desire.”
Here are the six snack brands that earned a spot on Nielsen’s Top Breakthrough Innovations list …