7 Snack Bars Hitting Store Shelves

snack bar in hand

The snack bar market hit a rough patch at the start of 2020 with both dollar and unit sales growth operating in negative territory. But the category has slowly crept back into prominence, according to Chicago-based market research firm IRI. For the 26-week period ending Sept. 5, the snack bar/granola bar category in convenience grew dollar sales 22.1% to $403.9 million, with units flashing impressive 14.2% growth. Nutritional/health bars, meanwhile, outpaced all segments with 28.7% dollar growth, with units up 25.3%.

The five leading suppliers in the segment include Clif Bar & Co., Quest Nutrition, Mars Inc.’s Kind LLC, Met Rx Nutrition and The Hershey Co.’s One Brands LLC.

Click through for a glimpse of several new arrivals to the snack, protein, cereal and granola bar space.

Photograph: Shutterstock

Clif Bar & Co.

Clif Bar Duos

With 190 calories or less and 6 or 7 grams of protein, Clif Bar Duos are smaller energy bars ideal for fueling fitness routines and daily physical activity, the company says. Duos are available in two flavor combinations: Chocolate Brownie + Crunchy Peanut Butter and Chocolate Brownie + White Chocolate Macadamia Nut.

Photograph courtesy of Clif Bar & Co.

That’s it.

That’s it. Keto Kick Coffee Energy Bar

That’s it. Nutrition launches the Keto Kick Coffee Energy Bar, made with six whole ingredients, including 95 milligrams of caffeine from Fair Trade, single-origin Ethiopian coffee beans. Both plant-based and Keto-certified, Keto Kick is available in Chocolate and Vanilla flavors, with each bar certified USDA Organic, gluten-free, non-GMO, kosher and free from the top 12 allergens. It contains 45 calories, 5 net carbs and 8 grams of fiber per serving.

Photograph courtesy of That’s it. Nutrition

General Mills

General Mills Cinnamon Toast Crunch and Golden Grahams

General Mills Convenience has introduced protein bars featuring familiar cereal flavors Cinnamon Toast Crunch and Golden Grahams. Each bar incudes 20 grams of protein and 2 grams of sugar. The multitextured, individually wrapped bars deliver a taste of each cereal brand and are available for an SRP of $2.99.

Photograph courtesy of General Mills Convenience

Jesse’s WakeUp!

Jesse’s WakeUp! Bar

With a mix of dark chocolate and rice crisps, Jesse’s WakeUp! Bar contains 250 milligrams of plant-based caffeine, with a single bar equivalent to three espresso drinks. Jesse’s WakeUp! Bar contains 110 calories and is vegan, Kosher-certified and Non-GMO, as well as soy-, egg-, dairy- and gluten-free.

Photograph courtesy of Jesse’s WakeUp!

Lenny & Larry’s

Lenny & Larry’s Complete Cookie-fied Bar

Lenny & Larry’s LLC debuted its first nutrition bar, The Complete Cookie-fied Bar, which contains 12 grams of plant-based protein, 5 grams of prebiotic fiber and 6 grams of sugar. The soft, chewy bar is topped with Lenny & Larry’s signature crunchy cookie pieces. It is available in Peanut Butter Chocolate Chip, Chocolate Almond Sea Salt flavors and Cookies & Creme. Single bars are available for an SRP of $1.99.

Photograph courtesy of Lenny & Larry’s 

Think Products

Think High Protein Crisp Bars

Think Products introduces Think High Protein Crisp Bars, available in Chocolate Crisp and Lemon Crisp flavors. The bars are designed to be a multipurpose nutritional workout accompaniment or meal-replacement option, the company says. Each gluten-free bar contains 15 grams of protein and 2 grams of sugar, with 150 calories or less.

Photograph courtesy of Think Products


RxBar Plant snack bars

The Kellogg Co.’s RxBar introduced its first plant-based protein bar. RxBar Plant contains 10 grams of plant-based protein in place of the brand’s signature egg whites. The bars are made with no added sugar and real, simple ingredients such as dates, nuts and whole-grain oats. Flavors include Chocolate Chip and Peanut Butter.

Photograph courtesy of RxBar