8 New Snack and Candy Bars to Enhance C-Store Sets


During the COVID-19 pandemic, several nuanced consumption trends have taken shape. One sees a growing number of people placing an accent on comfort foods consumption. Suppliers of such options across frozen, refrigerated and fresh have responded in kind as consumers pivot to the tried and true.

Consumption of other traditional favorites has experienced a similar spike, with snack foods seeing an impressive upward trajectory.

In the “Best of SNAXPO” webinar sponsored by SNAC International in late March, Sally Lyons Wyatt, executive vice president and practice leader of client insights for Chicago-based IRI, noted that in the last 10 days of January, snack sales started to bubble up, leading to a spike during the week of March 8, just as the coronavirus pandemic took on a greater significance.

During that week, core snack segments enjoyed a 39% increase in dollar sales, led by crackers with 10% volume increase and potato chips a 2.9% sales bump. “Snacking will continue to see increased sales through COVID-19 and into the impending recession period since it is an expandable consumption food,” Lyons Wyatt said.

In addition to chips and crackers, U.S. sales of snack bars are anticipated to increase by more than 2% by 2024, representing incremental growth of more than $806 million, according to London, U.K.-based market researcher Technavio.

Technavio reported that 54% of snack bar growth will occur on the backs of energy and nutrition bars. While product launches will continue to draw consumers to the sector, Technavio says that plant-based snack bars are poised to play “an outsized role in lifting the U.S. market.”

Other research adds more clarity to the trend. Portland, Ore.-based Allied Market Research in April revealed that the organic candy bar sector is expected to see the highest compound annualized growth rate (CAGR), estimated at 15.2% during a forecast period through 2025.

In addition to increasing consumer awareness and interest in the bar sector, the market research company anticipates rising demand for convenience foods and development of retail structure in emerging economies to fuel the sector.

Click through for a quick look at eight bar launches occurring over the past several months.

Photograph: Shutterstock

Mars Inc.


Across traditional everyday candy, Mars Inc. launched Snickers White in early 2020. The line extension is a once limited-time variety now entrenched as a permanent fixture in the Snickers lineup. Snickers White provides the same ingredients as the flagship offering, but fully covered in white chocolate, according to the company. The variety comes in single (1.41 ounce) and share-size (2.84 ounce) packages.

Photograph courtesy of Mars Inc.

Riverside Natural Foods

riverside natural

Also in the first quarter of 2020, Riverside Natural Foods expanded its GoodTo Go soft baked, keto-friendly snack bar lineup. At 160 calories per bar, GoodTo Go contains 3 net carbs, 2 grams of sugar and 13 grams of plant-based fats. The bars are vegan, gluten- and peanut-free, kosher and non-GMO Project Verified. Featuring Cocoa Coconut, Vanilla Almond, Raspberry Lemon and Cinnamon Pecan flavors, bars are available for an SRP of $2.99 per single unit and $24.99 per box (9 bars).

Photograph courtesy of Riverside Natural Foods

One Brands

protein bars

In March, One Brands debuted two plant-based varieties for its One Plant line in Churro and Carrot Cake flavored protein bars. Each One Plant bar provides 12 grams of plant protein and 1 gram of sugar. The two new dessert-inspired flavors are available for an SRP of $2.99.

Photograph courtesy of One Brands

J.M. Smucker Co.


A high-quality snack featuring peanuts as the first ingredient, Jif Power Ups, launched in November, is available from Smucker Away From Home by The J.M. Smucker Co. in two varieties—Chewy Granola Bars and Stacked Granola Bars. Chewy Granola Bars come in Creamy Peanut Butter and Chocolate flavors while Stacked Granola Bars offer Super S’Mores and Epic Chocolate options. A 1.3-ounce individual package is merchandised in 15-count boxes.

Photograph courtesy of J.M. Smucker Co.

Lorissa’s Kitchen

medley bar

Lorissa’s Kitchen blends the attributes of nutrition bars made with wholesome ingredients with meat protein bars in its Whole-Made Medley Bars, which rolled out in October 2019. Made with simple ingredients such as dried fruit, nuts, seeds, egg whites and 100% grass-fed beef or all-natural chicken, the new variety provides 10 grams of protein and is certified gluten- and dairy-free with no high-fructose syrup or preservatives. Available individually or in four-count multipacks, six flavor options include Blueberry Fusion, Pineapple Teriyaki, Apple Cinnamon, Cranberry Orange, Chipotle Apricot and Sweet Barbecue.

Photograph courtesy of Lorissa’s Kitchen

Premier Protein

protein bar

An indulgent snacking option, Premier Protein’s Creamy Layered Bar launched in October features layers of smooth nut butter. Each bar contains 20 grams of protein, 230 calories and 1 gram of sugar. The 20g Creamy Layered Bars comes in four flavors: Chocolate Brownie, Chocolate Peanut Butter, Chocolate Caramel and Vanilla Almond.

Photograph courtesy of Premier Protein​

General Mills

plant based protein bar

General Mills’ Larabar Protein Bars contain 11 grams of plant-based protein from peas and nuts. Bars come in Lemon Blueberry Muffin, Chocolate Peanut Butter Cup, Apple Cobbler and Almond Butter Chocolate Brownie flavors. Each variety is gluten-free, vegan, dairy-free, non-GMO and made with just eight or fewer plant-based ingredients.

Photograph courtesy of General Mills

Floyd’s of Leadville


Floyd’s of Leadville added muscle to its CBD-driven portfolio with its CBD Recover Bar. It contains 25 milligrams of THC-free CBD isolate, 10 grams of plant protein and 6 grams of organic sugars. Bars are made from high-quality, non-GMO ingredients, including organic honey, chocolate and gluten-free rolled oats, the company said.

Photograph courtesy of Floyd’s of Leadville