Niche diets can be opportunistic, but also odious, to food manufacturers and retailers. Both consume R&D efforts on the supplier side and plan-o-gram decision-making on the retail side, all to accommodate consumers who jump on a new-diet bandwagon. The question becomes: When does mass interest in a specialized diet wane and make CPGs and retailers shift gears?
Today, consumers are jumping on the ketogenic, or keto, diet. It was recognized as the most popular diet so far in 2019, according to more than 1,300 dietitians surveyed in the seventh annual “What’s Trending in Nutrition” survey from Pollock Communications and Today’s Dietitian.
Keto overtook “clean eating” from the top of last year’s list, with “intermittent fasting” making its debut as No. 2, the survey said.
More than half (61%) of Americans following an exclusion diet (e.g., vegetarian, vegan, gluten-free, keto) believe that following a restrictive diet means having to pay more for food, and nearly half (47%) say it takes a toll on their social life, according to a survey commissioned by Spoon Guru. But they abide by it nevertheless.
Low-carb, high-monounsaturated fat and high-protein define the keto diet, which actually has four unique iterations. Read on for 10 recent snack and beverage launches with formulations infused with ingredient profiles that cater to keto-seeking consumers.