Thanks to innovation with an accent on premium ingredients, salty snacks are pulling their weight across the wide-ranging snacking universe. Premium options and their associated higher price points helped spearhead dollar-sales performance of salty snacks at the expense of units in the past 12 months.
The total salty-snack category enjoyed a 6.88% dollar-sales increase across the U.S. convenience-store channel during the 52-week period ending March 25, 2018, according to Chicago-based data firm IRI. At the same time, unit sales decreased almost 1%.
IRI data reveals that the potato-chip segment of the consolidated category grew dollar sales 6.46% while units were essentially flat.
The top five consolidated potato chips brands were:
- Frito-Lay (9.48% dollar growth)
- Kellogg Co. (0.64% gain)
- Private label (down 6.44%)
- Herr Foods (0.19% gain)
- Utz Quality Foods (6.01% dollar loss)
Click through to view several pace-setting SKUs across eight salty-snack subsegments.