Healthy Snacks to Dominate in 2017

Terrible Herbst vice president of sales and marketing says promotion is the key to growth
healthy snacks

As he juggles multiple categories for more than­ 100 Terrible Herbst stores in and around Las Vegas, Mark Walters, the chain’s vice president of sales and marketing, says the snacks category remains a key revenue and profit driver. And in this new year, Walters anticipates growing the category with even stronger sales made possible by quality vendor and distributor partnerships, and an increasing focus on promotions.

Here are some of Walters’ thoughts on what lies ahead for the snack set.

Q: What trends have captured your attention that you want to implement in 2017?

A: Obviously the better-for-you consumer is demanding healthier snacking alternatives, and we must continue to respond and innovate. We see a huge focus on healthy in 2017. We’ve added a 4-foot section of healthy options, gluten-free, non-GMO products. We’ve tried to implement this section at all stores. We’ve also partnered with Core-Mark and have their fresh coolers in about 70% of our stores, with yogurt, yogurt drinks, hummus and more. It’s been going great, and Core-Mark has the ability to assess, rotate and overall manage the products for us.

Q: How do you plan to increase loyalty to your stores via the snacks category?

A: We’ve got to continue to offer a great customer experience. We pride ourselves on our customer service. You can buy the products at all different stores, but you can’t buy great service. We also have to offer the right promotions—the good deals. We will promote more in 2017 with ads, commercials and in-store signs. We are also trying to bundle the right things together, such as two for $4 instead of a $2.99 single item. We also are planning more contests on social media that allow our customers to win prizes and be loyal to Terrible Herbst.

Q: What three words would you use to describe the perfect set?

A: Variety. Innovation. Promotion.

Q: How often do you update your sets?

A: We look at new items twice a year, in February and September, to make sure we have all the new items. We might do tweaks at other times. We want to make sure we have the right representation of everything.