Rollout Roundup: Salty Snacks

Snack manufacturers target bold flavors, healthful ingredients

With focuses on better-for-you brands and bold flavors, a number of salty packaged snacks have entered the marketplace this season. Following is a roundup of recent rollouts from Kellogg’s, Combos and even Starbucks.

Starbucks will start rolling out its own brand of snack bars and fruit pouches, marking yet another push into the packaged food category. The Evolution Harvest snacks will begin appearing in U.S. cafes next week, with plans to reach all major metropolitan markets by the end of September, according to an Associated Press report.

The bars and Evolution Fresh bottled juices, which are already in about a third of the company's U.S. cafes, are also being sold at Whole Foods supermarkets. In Starbucks cafes, the Evolution fruit-and-nut bars will cost $1.95 and replace the Kind bars the chain currently sells for the same price. The Evolution freeze-dried fruit packs will cost $2.50 and replace the $2 Peeled fruit packs. Starbucks says it's using a third-party supplier to make the snacks, which is likely cheaper than paying for other name brands like Kind or Peeled, according to the report.

New from The Kellogg Co., Kashi Hummus Crisps are made from chickpeas, spices, herbs and Kashi’s 7 Whole Grain blend. Available in Sun-Dried Tomato, Basil & Feta and Caramelized Onion flavors, the all-natural crisps are packed in six 1-ounce, peg-holed bags in a display carton, with 6 display cartons in a case, for a total of 36 peg-holed bags per case.

With sales of sweet potato snacks on the rise, Baked Sweet Potato Fries from Boulder Canyon Natural Foods offer a natural snack that mirrors the shape, taste and texture of a sweet potato fry. With seasoned salt used to complement the potato's natural sweetness, the product embodies the form and taste of french fries. With a suggested retail price range of $2.99 to 3.29 per 7.5-ounce bag, Baked Sweet Potato Fries features no trans fats, zero cholesterol and 1 gram of saturated fat.

One Potato Two Potato is rolling out gluten-free, non-GMO and MSG-free all-natural snack chips made with expeller-pressed sunflower oil in five varieties: Naked Sea Salt, Sweet Onion, Hawaiian BBQ, Cracked Pepper and Sweet Potato. The brand was developed to symbolize the company’s growth and expansion into new markets—all while maintaining high-quality standards in its small business environment, the company states.

Combos is asking fans to come up with an “epic” idea for eating its new 7 Layer Dip Tortilla Combos baked snacks. Partnering with a pair of YouTube's finest filmmakers, Sam Macaroni and Alex Farnham, Mars will select up to two of these ideas and bring them to life in a feature video. To help inspire epic ideas along the way, the company will share a new video each week of Sam and Alex's epic Combo experiences.

Fans can check out these epic combo videos and share their own ideas at And they can also follow the brand on Twitter at @Combos or #epiccombo.

Although they are not available in the United States, Pepsi-flavored Cheetos are causing a stir on social media. The snacks, which hit shelves in Japan last month, will be sold there only for a limited time, Frito-Lay spokesperson Jeff Dahncke told USA Today. For the moment, at least, there are no plans to bring the chips to the United States, he said.

Snyder's of Hanover rolled out a number of new products this year, including Roasted Garlic & Herb Nibblers, Spicy Cheddar Pretzel Sandwiches, and two Flavor Doubles varieties— Hot Buffalo Wing & Buttermilk Ranch and Cheddar Cheese & Cracked Pepper. The company also expanded its reduced-fat tortilla chip offerings to include Whole Grain Tortilla Chips, Dippin' Strips Tortilla Chips and Twist of Lime Tortilla Chips.

Two new varieties are available in the Cheez-It brand from Kellogg’s. Cheez-It Snack Mix in Spicy Cheddar Chipotle combines crackers, cheese curls, bread slices, wheat squares and pretzel twists, all dusted with chipotle seasoning and packaged in a 3.8-ounce pouch. Cheez-It Duoz Cheddar Jack/Baby Swiss combines Cheddar Jack and Swiss flavored crackers in a 4.3-ounce pouch. Both products are sold in cases that contain six pegholed pouches for easy hanging, display and consumer accessibility.