Sweet, Salty and Strange: Lay’s Reveals Do Us A Flavor Finalists
PLANO, Texas – Convenience-store retailers, clear some shelf space. Finalists in the second annual Lay’s Do Us A Flavor contest were revealed this week, and the company expects to ship the flavors to stores by the end of the month.
This year’s finalists cover just about the entire flavor spectrum: Cappuccino, Cheddar Bacon Mac & Cheese, Kettle Cooked Wasabi Ginger, and Wavy Mango Salsa.
Lay’s chose the four out of 14 million submissions. Last year’s winner was Cheesy Garlic Bread, chosen from a pool of three finalists including Chicken and Waffles and Sriracha.
Frito-Lay North America, the snack division of PepsiCo Inc., is sponsoring the contest in the United States, offering $1 million to the lucky architect of the winning chip. The four flavor finalists will hit shelves at the end of July. At that point, people will be able to vote online for their favorite until the contest comes to an end in mid-October.
Not only does the contest represent an opportunity for Frito-Lay to encourage customer engagement online, but it also sends chip lovers to the stores in search of the new flavors, all of which soundly represent American’s changing flavor palates.
According to ABC News, Chad Scott, a visiting lecturer and Ph.D. student concocted the cappuccino flavor. He told the channel’s morning news show “Good Morning America” that “the inspiration on this is just a love of coffee. When a cappuccino is good enough, it puts a punctuation point on my day.”
The Cheddar Bacon Mac & Cheese was dreamed up by Matt Allen, a firefighter. “Let’s be honest, firefighters love their food, so I knew I had to bring my A-game,” he said on the show. “It was a hit with the guys at the firehouse.”
“The response blew us away,” Ram Krishnan, senior vice president of marketing for Frito-Lay North America, said in a statement released by the company. “We can’t wait to see which flavor America selects as its favorite.”
Retailers and consumers can track the contest through various social-media sites: