Cool-Ads brand advertising Merchandising solution

Merchandising solution
Solution illuminates products Merchandising solution


Cool Mats complement Cool-Ads brand advertising handles that fit onto cooler doors for chilled products. Shoppers walking to cooler doors at retail can see a handle activate a lighting sequence illuminating various graphic elements of an advertisement. With hundreds of products in a refrigerated case, marketers have about three seconds to catch a shopper’s attention to set their product apart. Lights in Cool Mats are triggered by a sensor where movement is detected within three feet of the handle.
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