Welcome to Convenience Store Products
All c-store retailers strive for the same goal: to be the most competitive destination for today’s consumer. That requires staying up-to-date on the latest product launches and innovations. It also means balancing those trends with a strong sense of your core SKUs through sound category management.
We are excited to launch the twice-weekly Convenience Store Products e-newsletter as a crucial tool to meet this goal. We expect it will become your single source for new-product information and overall category solutions to help you maintain that competitive edge.
Each issue will deliver the latest news on product launches and important supplier marketing campaigns that affect how you merchandize your stores. We’ll also provide useful editorial on consumer insights, category-management tools and other news affecting the greater convenience-retailing channel. And stay tuned for Q&As with the industry’s resident experts—c-store category, marketing and merchandising managers who will report from the front line on the state of the category, up-and-coming SKUs, merchandising and marketing best practices, challenges and more.
And of course each issue of Convenience Store Products e-newsletter will feature the latest new items to hit the c-store channel—each one an opportunity to grow a category, stay competitive, meet a specific consumer need—or all of the above!
On our website, www.cspnet.com, you’ll find an extensive database of these new and existing products, across the c-store categories. Updated regularly, it’s like an online, ongoing trade show, complete with photos, Web site links and supplier contact information.
The launch of Convenience Store Products e-newsletter also marks the launch of the quarterly print publication, set to hit the streets in just a few weeks. Consider the quarterly Convenience Store Products magazine as a trade show in print, tracking the latest product rollouts and innovations in the industry—items that your customers will soon be asking for, trying out, and stopping by to see what the buzz is all about.
In addition to the newest products for all of the major c-store categories—tobacco, packaged beverages, foodservice, petroleum, snacks, candy, equipment and technology/services—each issue will feature the latest product-development trends, supplier marketing campaigns, category spotlights and retailer profiles.
To help guide the magazine and e-newsletter’s content, we’ve also enlisted a group of leading retailers to participate in our Retailer Advisory Council. I’d like to offer a special welcome to these retailers, who represent some of the leading chains and independent operations in the industry:
- Derek Gaskins, senior vice president of marketing and merchandising for MACS
- Ernie Harker, executive director of CREATE for Maverik
- Sulu Jaffer, owner of Intown and Midtown Markets
- Steve Jones, president of Johnny Junxions
- Kris Kingsbury, marketing and merchandising manager for Robinson Oil Corp.
- Brian LaFreniere, director of merchandising for Speedway
- Brian Matlock, vice president of marketing and retail operations for Molo Petroleum Cos.
- Tom Newbould, director of retail store marketing for TravelCenters of America
- Trey Powell, director of national procurement for Circle K
- Albert Smith, president of Shortstop Delis
We also greatly welcome your feedback. Please email me any time with questions and comments. It’s with your insights that Convenience Store Products will become a valuable tool for the industry.
We trust this twice-weekly newsletter will quickly become a crucial addition to your business day.
Thank you, and enjoy this first issue of the Convenience Store Products e-newsletter.