Black Cigarillos

White Owl and Game introduce The Darker Side of Smooth
The Hottest New Idea in Cigarillos


White Owl and Game continue to lead category innovation by expanding their mild flavored cigarillo lines with the introduction of Black Cigarillos. Mild flavored cigarillos are outpacing the mass market cigar category by a 10 to 1 margin.*  Responding to the growing demand in this segment, Swedish Match is, for the first time, launching a line extension across both the Homogenized Tobacco Leaf (HTL) and Natural Leaf Mass Market cigar brands.  

According to Brian Love, Director of Mass Market Cigars, “Black is a word that conjures up all kinds of powerful emotions: premium and masculine, dark and mysterious, elegant and sophisticated.  It was this inspiration that prompted us to introduce this hottest new idea in cigarillos, The Darker Side of Smooth™.

Each black cigarillo is covered with a rich, dark wrapper and filled with finely blended tobaccos.  Blacks are distinctively dark, yet surprisingly smooth, and deliver a sweet mellow smoke with pleasant aromas consumers are sure to enjoy.  The FoilFresh ®packaging insures that both White Owl and Game Black Cigarillos are as fresh as the day they were made.     

White Owl and Game are supporting the launch of Black Cigarillos with an array of consumer and trade promotions, including two everyday promotional items from Game (3-for-2 Pouch and sixty-nine cents  Singles Box) and two from White Owl (3-for-2 Pouch and Bonus Box).

Company details
Swedish Match North America

Swedish Match develops, manufactures and sells market-leading brands in the product areas Snus and moist snuff, other tobacco products (U.S. mass market cigars and chewing tobacco) and Lights. Some of our well-known brands in the U.S. include Red Man, Timber Wolf, Longhorn, General, Garcia y Vega, Game, and White Owl.  For more information visit

Swedish Match
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