Blu announced a new addition to its product lineup: myblu. Maintaining the blu brand’s sleek design and easy-to-use features, myblu merges power and performance to appeal to adult smokers and vapers. It is designed with a prefilled pod system and a long-lasting USB charge (and a 20-minute USB recharge). Blu is offering an introductory flavor range to the U.S. market, consisting of 11 e-liquids in three nicotine levels (2.4%, 1.2% and nicotine-free). The flavors available are Classic Tobacco, Carolina Bold, Gold Leaf, Magnificent Menthol, Polar Mint, Cherry Crush, Vivid Vanilla, Blueberry, Blue Ice, Mango Apricot and Green Apple. Myblu Starter Kits, which include the myblu device, one USB charging cable and one liquid pod in the Gold Leaf flavor, have an SRP of $19.99, and myblu Liquidpods have an SRP of $8.99 for two pods.