Under the Winston-Salem, N.C.-based R.J. Reynolds Tobacco Co. umbrella, two products stood out at the NACS Show: Reynolds’ nicotine pouch product, Velo, and its e-cigarette, Vuse.
On the Vuse side, commercials featuring the advanced technology have been hitting network airwaves; also, like other e-cigarette companies, Reynolds Vapor has started a $1 kit promotion in its ads. Over the past year, some vapor companies have been running value-based promotions for its kits, hoping that increasing the distribution of branded devices will lead to trial and purchase of their vaping pods.
Reynolds officials announced in July that the company is expanding its “modern oral” portfolio with the nicotine pouch Velo, describing it as a line of tobacco leaf-free and spit-free nicotine pouches. A tobacco-derived nicotine product, Velo comes in pouches and contains no tobacco leaf or other tobacco plant matter apart from the nicotine extracted from the tobacco plant, the company said.