Convenience stores haven’t always been known for their food. But over the years—as consumers’ daily lives have gotten busier and operators have stepped up their game—c-stores are becoming destinations for on-the-go foods that are savory, fresh and even healthy. And it’s translating into more purchases.
Thirty-one percent of consumers were purchasing food from c-stores more often than usual in fall 2018 vs. 24% in fall 2017, according to the Fall 2018 Convenience-Store Consumer MarketBrief from Chicago-based Technomic. Males are driving this increase, with 44% reporting more foodservice purchases vs. 18% of females.
To keep the momentum going, it’s important c-store operators know what’s top of mind for consumers. Convenience Store Products has identified three food trends driven by their wants and needs: premium foods; products free from antibiotics, additives and more—also known as “clean”; and snackable eats. What follows are some offerings that address these trends.
Photograph by Jason Little