In the summer, hydration is key. Segmentations such as isotonics, teas, juices, iced coffees, energy beverages, bottled water and carbonated soft drinks all hold the power to alleviate thirst.
The global non-alcohol beverage market is expected to reach $1.36 billion by 2030, expanding at a compound annualized growth rate (CAGR) of 5.6% during the forecast period, according to a new report by Grand View Research Inc.
Additionally, according to Chicago-based IRI, watermelon-flavored beverages drove more than $1.5 billion in sales, growing by 58% year-over-year in 2021, reflecting multi-unit outlets plus convenience. Similarly, lemonade-flavored beverages generated more than $1.6 billion in sales in 2021 across MULO plus convenience.
“Watermelon and lemonade are two flavors paired perfectly together for energy seekers looking for full flavor and an extra boost of caffeine while on the go,” said Sarah Gustat, executive vice president of marketing at Talking Rain Beverage Co.
Suppliers such as Talking Rain Beverage Co. recently brought the c-store channel these sought-after flavors. The Sparkling Ice +Caffeine lineup conjures up a winning combo with its Watermelon Lemonade drink.
With the growing beverage market and these new flavor combinations in mind, retailers have a chance to create impulse merchandising hot zones that perform above and beyond the core cold vault and floor display. One idea is strategically placed thermal receptacles filled with ice, presenting an array of beverages in proximity to snack and protein bars.
Click ahead for a snapshot of six recent non-alcohol beverage releases that can be strategically placed this summer.