6 New Non-Alcohol Beverages for Summer Hydration

In the summer, hydration is key. Segmentations such as isotonics, teas, juices, iced coffees, energy beverages, bottled water and carbonated soft drinks all hold the power to alleviate thirst.

The global non-alcohol beverage market is expected to reach $1.36 billion by 2030, expanding at a compound annualized growth rate (CAGR) of 5.6% during the forecast period, according to a new report by Grand View Research Inc.

Additionally, according to Chicago-based IRI, watermelon-flavored beverages drove more than $1.5 billion in sales, growing by 58% year-over-year in 2021, reflecting multi-unit outlets plus convenience. Similarly, lemonade-flavored beverages generated more than $1.6 billion in sales in 2021 across MULO plus convenience.

“Watermelon and lemonade are two flavors paired perfectly together for energy seekers looking for full flavor and an extra boost of caffeine while on the go,” said Sarah Gustat, executive vice president of marketing at Talking Rain Beverage Co.

Suppliers such as Talking Rain Beverage Co. recently brought the c-store channel these sought-after flavors. The Sparkling Ice +Caffeine lineup conjures up a winning combo with its Watermelon Lemonade drink.

With the growing beverage market and these new flavor combinations in mind, retailers have a chance to create impulse merchandising hot zones that perform above and beyond the core cold vault and floor display. One idea is strategically placed thermal receptacles filled with ice, presenting an array of beverages in proximity to snack and protein bars.

Click ahead for a snapshot of six recent non-alcohol beverage releases that can be strategically placed this summer.

Gym Weed, a hemp-infused energy drink, launched three flavors: Pear Pineapple, Stone Fruit and Tropical Berry. With zero sugar and 10 calories per can, Gym Weed’s additional ingredients include Lion’s Mane and L-Theanine for an alert and focused feel, along with B-vitamins and electrolytes.

“Throughout its development, we sent samples to our friends, industry leading trainers and athletes, and what we learned is what we claim: it tastes great and it provides the energy and focus athletes want when hitting the gym, without the jitters or crash,” according to a company statement.

Developed by Alternative Biologics, whose founders and team created protein drink category leader Muscle Milk, Gym Weed is the newest venture of products to help people feel great, train harder and live each moment to the fullest, according to the company.
 

Vita Coco Coconut Juice from Vita Coco blends coconut water with a burst of tropical flavor. The two available flavors are Original With Pulp (50 calories and 10 grams of sugar per serving) and Mango (80 calories and 17 grams of sugar). Vita Coco Coconut Juice is available in 16.9-ounce aluminum cans for an SRP of $2.49.

The Alkaline Water Co. launched its first non-water functional sports drink in Alkaline88 Sport. The 8.8 pH-balanced drinking water with trace minerals and electrolytes comes in Fruit Punch, Limon Citrus, Very Berry and Jolly Watermelon flavors.

Talking Rain Beverage Co. introduced a new and permanent flavor to its Sparkling Ice +Caffeine lineup with Watermelon Lemonade. Available in 16-ounce cans, Watermelon Lemonade combines watermelon notes paired with a tangy lemonade flavor.

The zero-sugar beverage touts 70 milligrams of caffeine with 5 calories per serving, along with antioxidants and vitamin A.

It represents the seventh flavor added to the roster of +Caffeine beverages alongside Cherry Vanilla, Black Raspberry, Blue Raspberry, Citrus Twist, Orange Passion Fruit and Strawberry Citrus.

PepsiCo’s bubly sparkling water announced its first-ever limited-edition mocktail, bellini bliss. Featuring tropical flavors of peach, pineapple and mango, bellini bliss contains no artificial flavors, sweeteners or calories.

Mtn Dew Flamin’ Hot blends spicy and sweet flavors and is available in 20-ounce bottles and 12-ounce cans. A 16-ounce can of Mountain Dew Flamin’ Hot contains 220 calories and 58 grams of added sugars.