8 Innovations in HBC and General Merchandise

lip balm

Wellness shots, portable lighters, lip balm, dissolvable tablets and laundry-related products are among the new arrivals that have been front and center in propping up convenience store health/beauty care and general merchandise sets.

Read forward for a snapshot of seven recent releases across the two categories.

Outlaw

Outlaw

Outlaw released five natural lip balms inspired by alcoholic beverages, including Whiskey Business (whiskey and cola-flavored), Whiskey A Go-Go (whiskey and coffee-flavored), Outlaw on the Rum (rum and cola-flavored), Kentucky Mule (whiskey and ginger beer-flavored), and limited-edition Holiday Cheer (holiday spices-flavored). Balms are available for an SRP of $6 per tube or $27 per pack of 5. 

Bic USA Inc.

Bic USA Inc.

Offering refreshed designs, the Spooky Special Edition Series by Bic USA Inc. are embossed with ghouls, vampires and jack-o’-lanterns. The festive lighters with spirited themes are available for an SRP of $2.19 per lighter. BIC Maxi Lighters are long-lasting, reliable and 100% quality inspected, according to the manufacturer.

Bic USA Inc.

Bic USA Inc.

Bic USA Inc. Special Edition Animal Lover Series Lighters are made with refreshed designs. The lighters are long-lasting, reliable and 100% quality inspected, according to the company. They are available for an SRP of $2.19 per lighter. 

Arm & Hammer Laundry

Arm & Hammer Laundry

Arm & Hammer Laundry (Church & Dwight Co. Inc.) announced efforts to reduce plastic and water usage with the launch of Arm & Hammer Liquid Laundry Detergent Concentrated Formula. With two times the stain fighters in every drop versus other detergents, the supplier says, the detergent requires a smaller dose per load than prior formulas while offering consumers identical cleaning power in every wash load. Containers are recyclable and made with recycled materials.

5-hour Energy

5-hour Energy

Available in 1.93-ounce bottles, Hawaiian Breeze Flavor Extra Strength 5-hour Energy (Living Essentials LLC) comes in 6-, 12- and 24-count packs. The flavor is formulated with passionfruit, orange and guava.

Voost

Voost

Voost (Procter & Gamble) offers fizzy tablets in eight varieties to provide a portable burst of vitamins in a convenient, effervescent format—all to support daily wellness. With zero sugar and 10 calories per tablet, Voost requires users to simply drop a tablet into water and allow it to fizz and dissolve before consuming. Voost is available at retail in a 20-count tube and online for an SRP of $8.94.

Romr

Romr

The Romr lifestyle beverage brand launched a full line of functional 3-ounce wellness shots designed for active lifestyles. The six all-natural shots were developed to offer a specific benefit for consumers: energy, immunity, digestion, focus, hydration and sleep. The full line of shelf-stable and cold-processed shots contain no added sugar and are vegan-compatible, non-GMO and gluten-free.