For hackers looking to steal financial data, malware is usually the weapon of choice. Data breaches caused by malware can be devastating to a chain’s profits, image and customer security.

And they happen all the time.

There were 1,093 recorded data breaches involving more than 36 million customer records in 2016, according to the Identity Theft Resource Center, San Diego. And because many data breaches go unreported, there likely were more.

When customers step inside any of Kwik Trip’s 527 locations, they are met with products that seem somewhat out of place in a convenience store. A cold case of meat, fresh vegetables and fruits are all strategically placed to show shoppers that Kwik Trip is a valid place to stop and buy what they need for dinner.

It’s not easy to persuade customers to buy fresh grocery items in stores better known for selling cigarettes and lottery tickets. So that's why Kwik Trip hits them with it as soon as they walk in.

Consider the everyday foodservice customer—the familiar face, the regular—and chances are, c-store staff can predict what that customer is buying from day to day. Their loyalty is secure, and they’re happy with the food and drink offering.

It’s the more elusive consumer, the one who’s more likely to visit a fast-food chain, who is harder to plan for. So how can c-stores influence their traffic?

Retailers and consumers are living in “a golden age of beverage innovation,” according to a report from Packaged Facts that looks at packaged-beverage trends.

“Ideas are flowing like perhaps they haven’t in decades, if not a century,” said David Sprinkle, research director for Packaged Facts, Rockville, Md. “Indeed, until recently, the beverage industry had remained untouched by radical transformation. That is not the case any longer.”

The gold standard of healthy snack bars is upgrading to platinum status, marked by ingredients such as whey, superfood seaweed and even cricket protein.

For proof, peruse the three snack-bar finalists in CSP’s and Convenience Store Products’ 2017 Best New Product Contest: Clif Whey Protein Bar, Oatmega Grass-Fed Whey Protein Cookie and thinkThin Protein & Superfruit.

Chicago-based Mars Wrigley Confectionery unveiled its Alert Caffeine Gum on Wednesday at the NACS Show in Chicago. The gum, first released in 2013 and later brought back in-house for further development, contains 40 mg of caffeine, the equivalent of half a cup of coffee.     

Earlier this summer, Lay's produced three new flavors, all vying for a chance to be the next "Do Us a Flavor" contest winner. American consumers tried the varieties and voted. Lay's, a brand out of PepsiCo's Frito-Lay division, has found its winner.

33%.

That’s how many products in this year’s Hot 100 belong to the tobacco, vape and tobacco accessory category.

Across all the in-store categories, major launches from the first half of this year are well represented. But as retailers and consumers alike search through the CStoreProductsOnline.com product database, nearly one-third of them are looking for tobacco products.

The ubiquitous breakfast sandwich has owned the morning for years. Whether in a c-store or limited-service restaurant, the egg, cheese and meat build has stood the test of time.

But innovation marches on.

The breakfast daypart is at peak popularity, and breakfast sandwiches are king. Fifty-five percent of c-store consumers purchase breakfast from a c-store at least once a month, and 51% of those consumers say that they choose breakfast sandwiches when they’re there, according to Chicago-based Technomic’s most recent C-Store MarketBrief data.

Don’t count cigarettes out.

This heavyweight category still tops the list of convenience-store merchandise categories in terms of sales, even though it falls behind in gross-profit dollars and margin percentages, according to preliminary numbers released at the NACS State of the Industry (SOI) Summit, held April 4-6 in Rosemont, Ill.