
Snacks owe their growth in part to consumer sensibilities. Consumers want more options, and they want to eat them more often.
The category is such big business that tried-and-true convenience-store favorites potato chips, pretzels, popcorn and jerky‑ aren't even the biggest movers in the category. Healthy alternatives, such as chips made with vegetables, are enjoying considerable growth and revitalizing the category as a whole, according to Packaged Facts' report, Snack Food Nutrition Trends: Pulses, Vegetables and Grains in Salty Snacks and Crackers.