
Snack foods grew dollar sales 3.5% in 2015, which outpaced total retail sales of consumer packaged goods (3.2%) and total food and beverage sales growth (2.9%), according to research from SNAC International (formerly the Snack Food Association) and Chicago-based IRI.
The diverse sizes of snacks, innovation, intriguing flavor mashups and retail/online channel efficiencies—all combined with dynamic tiered pricing inducements—led to an upward trend of dollar sales and, to an extent, units.