
It might seem counterintuitive, but thinking small and tapping into more modest, niche marketing strategies can yield big results for food and beverage companies.
Of the billions of dollars in recent food industry sales growth, just a fraction flowed from large-size consumer packaged goods (CPG) companies, with the true growth orchestrated by midsize and smaller manufacturers, according to research from Nielsen.
“The largest CPGs may have large sales but exhibit slow growth,” said Dennis Moore, Nielsen’s executive vice president of analytics.