Convenience-store retailers know their chocolate. Yet, seasonal confection sales are elusive to many c-stores due to price, promotion and display execution, leaving the majority of seasonal chocolate sales to grocery, drug and mass merchandisers.
One Midwestern retailer, speaking anonymously, told Convenience Stores Products: “I’ve really cut back on seasonal candy. It’s never really moved in any of my stores."
"Whereas some retailers tout seasonal candy as a nice chunk of incremental sales, I'm not in the same boat. I order maybe a case of only the top two to three sellers for each of our stores and that’s all," he continued.
However, in 2017, the new-product innovation pipeline for bite-size and gift-box segments is leading the consolidated category—adding potential lift to both Halloween and Christmas selling. Both seasons outpaced king- and standard-size bars in dollar and unit performances in early 2017.
Click through for a few strategies to help maximize seasonal candy sales, as well as a few standout seasonal novelty products from the 2017 Sweets & Snacks Expo.