5 Brands Releasing Valentine’s Day Products

roses and candy

Candy gifts are a hit this Valentine’s Day. An estimated $1.8 billion will go toward candy purchases, and 5% more consumers than last year say it will be their gift of choice this year, according to a recent survey by the National Retail Federation (NRF) and Prosper Insights & Analytics. To stand out, suppliers are stepping up their games with innovative, love-filled twists on their products.

Here are some treats that could make for an endearing holiday.


reese's hearts

Reese’s has unloaded a variety of new peanut butter and chocolate products to win the hearts of consumers for Valentine’s Day. Its heart-shaped peanut butter cups, for instance, come in two options: traditional milk chocolate and peanut butter, as well as pink creme and peanut-butter-filled. The Hershey-owned brand also offers Valentine’s Day exchange cards, which patrons may purchase with either a Reese’s Peanut Butter Cup or Kit Kat miniature. Reese’s has even catered to sports fans with its football-shaped peanut butter cups and basketball heart boxes. These treats have an SRP of $3.99 to $5.99.

Jolly Rancher

jolly rancher jelly hearts

Hershey's Jolly Rancher Jelly Hearts Exchange Pouches come in a mix of cherry, strawberry and watermelon flavors. The packaging even provides a space to write a message to that special someone. Each individual 15-ounce bag contains 25 individual pouches and is available for an SRP of $5.99.

Hot Tamales

hot tamales fierce cinnamon

Hot Tamales’ Fierce Cinnamon flavor got a facelift this Valentine’s Day. The Just Born-owned candy company has personalized the flavor in three distinct boxes: Hottie, Xoxo and On Fire. Each 5-ounce theater box has an SRP of $1 to $1.50.

Mike and Ike

mike and ike passion mix

In honor of Valentine’s Day, Mike and Ike is swapping its traditional green color for pink (crush), red (love) or purple (BFF) with its limited-edition Passion Mix fruit chews. The mix includes four flavors of chews: Paradise Punch, Strawberry, Grape and Cherry. Like Hot Tamales, each Mike and Ike 5-ounce theater box, which contains 12 chews, has an SRP of $1 to $1.50.


peeps delights

Just Born has introduced strawberry-flavored Chicks for this year’s holiday. The marshmallow birds are dipped in smooth creme-flavored fudge and have an SRP of $1.99 for a 1-ounce package of three chicks. 


Hershey, Pa.-based The Hershey Co. has more than 80 brands that drive more than $7.4 billion in annual revenue, including Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside.

Bethlehem, Pa.-based Just Born Inc. is a privately owned company founded in 1923. It manufactures Peeps, Hot Tamales, Mike and Ike, Mike and Ike Zours and Teenee Beanee Brand Candies.