Chewy candy has seen an 83% increase in sales over the past five years, while the fun-size, premium, functional and seasonal chocolate segments are also showing brisk sales, according to Chicago-based Mintel’s Global New Products Database review of the candy category.
The growth of fun-size candy is driven by consumers’ desire for portion control. As much as 75% of consumers say single-serve, bite-sized chocolate is a good vehicle for regulating consumption. Meanwhile, 76% of chocolate buyers say it’s well worth it to pay more for premium chocolate.
Big picture, total U.S. retail sales of chocolate confections are estimated to have grown 15% since 2012, reaching $18.5 billion in 2018, according to Mintel, noting that seasonal chocolate is the fastest-growing segment.
“While bite-sized chocolate gets credit for being a good way to limit consumption, the munchability and shareability of mini-sized products might actually make the form a good way to drive increased consumption with consumers reaching for an extra handful,” said John Owen, senior food and drink analyst for Mintel.
Click through for a look at five of the fastest-growing segments in the candy category.