A new survey sponsored by the National Retail Federation (NRF) shows total spending for Halloween 2019 will hover around $8.8 billion, which would position it as the third-highest level in the 15 years that the Washington, D.C.-based organization has tracked Halloween spending.
The record for the holiday is $9.1 billion, set in 2017. A survey conducted by Prosper Insights & Analytics on behalf of NRF (based on 7,400 adult responses) revealed that slightly fewer consumers said they intend to celebrate Halloween in earnest this season. About 172 million people, or 68% of those surveyed, said they plan to celebrate, a drop from 175 million in 2018. On average, consumers indicate they’ll spend $86.27 on Halloween this year, a small dip from last year’s record of $86.79, according to NRF.
With the holiday approaching, here is a sampling of fun-sized and portion control-inspired confection options to help drive Halloween sales volumes.