6 Patriotic Products to Usher In Independence Day


Holidays are prime time for limited-time products and packaging that can help consumers celebrate. And Independence Day is certainly no exception.

What follows are eight new or existing food, beverage and general merchandise releases that are intended to capitalize on the fast-approaching Fourth of July holiday.

1. Budweiser

budweiser red lager

Budweiser unveiled the newest addition to its Reserve Collection in Budweiser Freedom Reserve Red Lager. The new beer was specially brewed by Budweiser’s own veteran brewers, building on the company’s longtime support of American military veterans. A portion of the proceeds from sales of the new beer benefits Folds of Honor, a nonprofit organization providing educational scholarships to military families.

Freedom Reserve Red Lager is the second specialty lager to appear in Budweiser’s Reserve Collection and is inspired by George Washington’s hand-penned recipe from his personal military journal dating back to 1757. Packaged in a vintage stubby bottle and also available in a 1-pint can, the red lager is brewed with toasted barley grains for a slightly sweet aroma with a touch of hops, a rich caramel malt taste and a smooth finish with a hint of molasses.

2. Convenience Valet

folds of honor logo

Convenience Valet also has established an alliance with the Folds of Honor Foundation by tailoring its automotive category to stand with the foundation. The sale of each specially marked package results in a donation supporting the foundation’s cause. This exclusive program makes it easy for retailers and consumers nationwide to support the families of U.S. troops, the company says.

3. Candyrific

candyrific m&m dispenser

To capitalize on the summer triple play of Memorial Day, Fourth of July and Labor Day, CandyRific is offering M&M’s Red, White & Blue novelty candy products, including M&M’s Character 12-inch Dispenser, M&M’s Character Fans and M&M’s Americana Tins. M&M’s Red, White & Blue Dispenser is available for a suggested retail price (SRP) of $12.99; M&M’s Red, White & Blue Fans hold a 0.46-ounce bag of M&M’s milk chocolate candies (SRP $4.99); and each display of M&M’s Americana Tins contains 12 tins with a vintage American flag design on the lid (SRP $5.99).

4. American Style Sunglasses

american style sunglasses

Available in color-coded styles, American Style Sunglasses take style inspiration from some of the great icons throughout U.S. history, including Gen. Douglas MacArthur. Red tags are for “action” sunglass style, white tags denote “fashion” and blue tags are reserved for “cool” styles. All are available for an SRP of $9.99.

5. Hostess

hostess star spangled ding dongs

This summer, Hostess Brands is bringing back a limited run of patriotic treats. Hostess Red, White & Blue Twinkies and Hostess Star Spangled CupCakes are returning, and the company has added Hostess Strawberry Donettes and Hostess Star Spangled Ding Dongs. The snacks are festive takes on the classic treats, decorated with patriotic sprinkles, frosting and coloring. Strawberry Donettes come in a red coloring with a rich strawberry flavor.

6. M&M’s

m&ms red white & blue

M&M’s Red, White and Blue Peanut Chocolate Candy contains one 42-ounce party-size bag of the patriotic-colored confectionery packaged in a convenient resealable stand-up bag.