Following positive U.S. growth in fourth-quarter 2019, the Hershey Co. will employ unique flavors, targeted promotions and the latest additions to its portfolio to maintain that momentum.
The company’s fourth-quarter North American sales rose 3.8% to $1.81 billion, including a salty snacks portfolio that posted 11.3% volume growth, according to a Reuters report.
Fueling those numbers was the company’s recent acquisitions of nutrition-bar maker One Brands, Skinny Pop maker Amplify Snack Brands and Smart Puffs maker Pirate Brands.
Meanwhile, product line extensions will court millennial consumers. It’s been well-documented that millennials are inveterate snackers, with many passing on three squares a day in favor of multiple snacking occasions. In addition, millennials, born between 1981 and 1995, have increased their candy buying propensity by at least 30% since 2015, Erica Norton, senior director of consumer insights at Hershey’s, told Convenience Store Products.
“Millennials continue to join the workforce and are using this newfound financial independence to experience with different kinds of chocolate and candies that are a reflection of their growing maturity,” Norton said. They often seek confectionery snacks “with bold combinations and exotic and international influences.”
Read on for a snapshot of seven Hershey brands that have helped propel its sales growth and that cater to multiple snacking occasions.
Photographs courtesy of The Hershey Co.