9 Winter-Holiday Treats From Hershey

The Hershey Company

The Hershey Co. has introduced a collection of seasonal treats in time for retailers to plan their Valentine’s Day and Easter merchandising strategies.

“Our Valentine’s Day products—from new Reese’s Blossom-Top Miniature Cups to our returning Hershey’s Kisses Meltaway Roses—are helping to make each moment, big or small, that much more special, no matter how you’re celebrating the season of love,” said Nathan Stebbins, associate brand manager of Valentine’s season for Hershey, Pa.-based Hershey Co.

In December, The National Confectioners Association (NCA) and Chicago-based IRI reported that total seasonal confectionery sales were up by 20% over 2020, with winter holiday chocolate sales up by more than 16% and winter holiday nonchocolate dollars seeing an increase of more than 34% from 2020.

Total holiday candy offerings are up by more than 9% on average, the data showed. The data was sourced from the NCA/IRI multi-outlet report reflecting a 5-week period ending Dec. 5.

Click through for a snapshot of Hershey’s new seasonal releases.

All photographs courtesy of The Hershey Co.

Reese’s Blossom-Top Miniature Cups

The Hershey Co. Reese’s Blossom-Top Miniature Cups

Reese’s new Blossom-Top Miniature Cups are Peanut Butter Miniature Cups with a colorful pink top wrapped in three distinct bouquet-inspired foils.

Hershey’s Pink Cookies ‘N’ Creme Hearts

Hershey’s Pink Cookies ‘N’ Creme Hearts

Hershey’s Pink Cookies ‘N’ Creme Hearts, available in 8.8-ounce lay-down bags are miniature cookies ‘n’ creme heart-shaped treats.

Reese’s White Creme Hearts

Th Heshey Co. Reese’s White Creme Hearts

Reese’s White Creme Hearts, available in a 7.2-ounce six-pack and 2.4-ounce king size package, offer Reese’s Peanut Butter enrobed in white creme.

Hershey Kisses BFF Gift Box

Hershey Kisses BFF Gift Box

Hershey Kisses Milk Chocolate BFF Gift Box (10 ounces) makes an ideal “Galentine’s Day” gift, according to the company.

Kisses Roses & Reese’s Hearts

Hershey Kisses Roses and Reese’s Hearts

Returning to the seasonal line for a second year: Hershey Kisses Meltaway Roses (9-ounce bag) and Reese’s Peanut Butter Hearts (7.2-oounce six-pack).

Hershey’s Kisses Vanilla Frosting

Hershey’s Kisses Vanilla Frosting

For Easter, Hershey is debuting Hershey’s Kisses Vanilla Frosting in 9-ounce bags.

Cookies ‘N’ Creme Polka Dot Bunnies

Hershey Cookies ‘N’ Creme Polka Dot Bunnies

Hershey’s Cookies ‘N’ Creme Polka Dot Bunnies (box) are solid, 4.25-ounce bunny-shaped white-chocolate treats made with pink, purple and blue cookie pieces.

Cookies ‘N’ Creme Polka Dot Eggs

Hershey Cookies ‘N’ Creme Polka Dot Eggs

Hershey’s Cookies ‘N’ Creme Polka Dot Eggs (7-ounce bag) are pink, purple and blue cookie pieces in white-chocolate Hershey’s eggs and wrapped in bright pink and blue polka-dot foils.

Whoppers Bunny Tails

Whoppers Bunny Tails candies

Whoppers Bunny Tails feature an Easter basket-toting bunny on the package and a vanilla-flavored creme wrapped around Whoppers’ classic malted-milk balls. Available in 4-ounce boxes.