Fi-Being

Fi-Being
Confection
New hard candy brand provides 39% of daily recommended dietary fiber intake

Founded on the principles of creating better-for-you candy options, Fi-Being is a hard candy, with each serving providing 39% of the daily recommended dietary fiber intake, delivering 11 grams of dietary fiber, 4 grams of sugar and zero grams of sugar alcohol. It’s available in two flavors: Passionfruit (flavor notes of sweet and tart) and Elderberry (tart flavor balance of the immune-boosting fruit). Fi-Being joins Hi-Chew Reduced Sugar as part of Morinaga America’s better-for-you product lineup. It is offered in a 1.76-ounce bag for an SRP of $3.29.

 
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