Jelly Belly Gummies
Jelly Belly is expanding into the gummies segment with Jelly Belly Gummies, which are shaped like classic Jelly Belly beans and come in Sweet and Sour mixes that feature the brand’s most popular flavors. The Sweet mix contains berry blue, green apple, lemon, orange and very cherry flavors, while the Sour mix contains sour versions of the aforementioned flavors. The gummies are vegan (they contain no animal gelatin), non-GMO and made with colors from natural sources. Both mixes come in 4- and 7-ounce bags and 3.5-ounce grab-and-go bags.