Kit Kat Minis
We are meant to believe that the trend toward miniature, bite-sized candies is partially due to consumers wanting to make healthier choices? That it’s about portion control? Don’t tell the thousands of Kit Kat Minis fans on Twitter. Most of the fawning tweets are about eating the whole bag, or crying because they ran out. The candies are the exact same thing as their full-sized candy bar counterpart but scaled down and poppable, a major trend in this year’s list, according to IRI’s Viamari. Kit Kat Minis are available in 2.2-ounce king-sized bags and 8-ounce resealable pouches—perfect for hiding under your pillow for a midnight snack.