Reese’s newest candy bar has arrived in convenience stores, and the brand is promoting it with outrageous fan initiatives.
Reese’s Outrageous Bars are available nationwide from The Hershey Co. for a suggested retail price of $1.09 for a regular size, $2.09 for king-size and $3.89 for a 10.5-ounce bag. They are made with Reese’s creamy peanut butter, caramel and Reese’s Pieces candy and are coated in milk chocolate.
To celebrate the launch, Reese’s encouraged fans to share stories of “outrageous Reese’s fandom” on May 18, “I Heart Reese’s Day,” on social media using the hashtags #ReesesOutrageous and #Contest. The winner will receive free products and $10,000, while the first 100 entries get a box of Reese’s Outrageous Bars. The promotion will run until June 1.
“The Reese’s brand has the most passionate and outgoing fans in the world,” said Eric Bowers, brand manager for Reese’s. “To celebrate the launch of Reese’s Outrageous, there is no better way than taking inspiration from our fans. We’re taking our fans’ passion to the next level, not only with this outrageous new product but by re-creating their Reese’s fandom in epic ways.”
Reese’s has supported its fans who’ve made the brand part of their everyday lives. Here are three examples of die-hard fans who have already made the most of Reese’s promotion …