Snickers Bites

snickers bites
190 calories per 8-piece serving
Made to share and to exercise portion control

“The first thing that comes to my mind is, ‘Honey, who shrunk the chocolate bar?’ ” says Marcia Mogelensky, director of insights, food & drink for Chicago-based Mintel Research. “Consumers buy mini candy to ostensibly share, and to exercise some portion control for their own good. In the long run, people perceive bite sizes as more economical than king or regular sizes, and it’s about making it last longer.” With a serving size of about eight pieces, and 190 calories per serving, Snicker Bites seem almost good for you.

Company details
MARS Chocolate North America

Headquartered in Mount Olive, New Jersey, U.S., Mars Chocolate is one of the world’s leading chocolate manufacturers and employs more than 16,000 Associates across 21 countries. Twenty-nine brands in total, including five billion-dollar global brands - M&M’S®, SNICKERS®, DOVE®/GALAXY®, MARS®/MILKY WAY®and TWIX®. Other leading brands include: 3 MUSKETEERS®, BALISTO®, BOUNTY®, MALTESERS® and REVELS®.

Mars Chocolate
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