Sour Candy Puckers Up

Sour Punch

Perhaps a benefactor of the diversification of consumers’ tastes, sour candy is on the upswing. Sour-candy products are outpacing the growth of the total nonchocolate segment by four times, according to Chicago-based IRI. Another big trend: Major brands continue to roll out sour takes on core nonchocolate confection products.


Ring Pop Sours

The Topps Co. Inc.

Available in a 0.5-ounce bag, Sour Cherry Berry and Sour Watermelon Ring Pop Sours join existing Sour Cherry, Sour Green Apple, Sour Lemonade and Sour Raspberry Lemonade flavors. Sweet flavors include Blue Raspberry, Cherry, Cherry Cola, Strawberry and Watermelon. These varieties join Ring Pop Gummies, available in Strawberry, Cherry, Watermelon and Blue Raspberry flavors.


Sweetarts ropes

Nestle USA

SweeTarts Ropes pack the same classic flavor of SweeTarts into a licorice-style rope that is shareable and contains no artificial colors or flavors. Sold in single and shareable packaging, this new confection will be available in Cherry Punch. The soft, chewy, cherry-flavored licorice rope has a tart punch-flavored center. All colors in the product are derived from natural sources.


Warheads Worms

Impact Confections

Joining the company’s portfolio of sour candies is Warheads Worms. They come in 5- and 8-ounce peg bags for an SRP of $1.29 to $1.89 each, with three flavor combinations in each bag, packed 12 per case. The chewy category has consistently grown in the nonchocolate category, and worm-shaped gummies represent the top shape of sour gummies preferred by kids, according to the company.



Juicy Fruit sour

Wm. Wrigley Jr. Co.

With sour outpacing total category growth the past few years, Wrigley is leveraging brands across both chewing gum and confections. Rolling out are Juicy Fruit Sour Green Apple and Juicy Fruit Bubble Gum Sour Watermelon, as well as Skittles Sweet & Sours, Starburst Sweet & Sours and ­ gum Flood Sour Strawberry.


American Licorice Co.

Catering to consumers seeking a variety of flavors in one pack, Sour Punch Rainbow Straws are a multiflavor assortment pack featuring a new lemon straw added to the Sour Punch candy lineup. The Sour Punch Rainbow Straws pack contains a variety of the all-time best-selling flavors in the lineup: Strawberry, Green Apple and Blue Raspberry, all with the bonus of a new Lemon straw. Sour Punch Rainbow Straws are available in a 2-ounce tray and 4.5-ounce king-size tray with an SRP range of 89 cents to $1.59.