6 Hispanic-Inspired Breakfast Offerings

Retail breakfast is having a moment. And the way it’s growing, through breakfast bowls and hash browns, for example, suggests ample opportunity to continue the upward trajectory into the future.

These bowls and hash browns symbolize “formats that welcome all kinds of global flavor influences, such as Asian and Hispanic ingredients,” according to Rockville, Md.-based Packaged Facts’ late 2018 report Bundle: Breakfast Trends and Opportunities.

Consumers who believe in the superiority of breakfast above all other meal times are dubbed by Packaged Facts as “breakfast believers.” The market research firm identifies women, adults over age 65, African Americans and Hispanics as demographics with “greater propensity to be breakfast believers.”

Based on a variety of factors and trends, Hispanics are positioned to be among the most influential breakfast believers, according to Packaged Facts.

“Race and ethnicity emerge as distinguishing characteristics in breakfast usage and habits,” said David Sprinkle, research director for Packaged Facts. “With an increasingly diverse population, it’s prudent for breakfast marketers and restaurateurs to understand the importance of targeting households across the cultural spectrum.”

Demand for Mexican-infused breakfast dishes, largely morning burritos, runs high. Menu callouts of Mexican breakfast dishes climbed 19% year-over-year, according to Technomic’s MenuMonitor 2017 data.

Click through for a look at six Hispanic-inspired food products.

Photograph: Shutterstock

1. 7-Eleven

7-Eleven Inc., Irving, Texas, pledged in early 2019 to bolster its spicy flavor innovation in snacks, and the tactic transcends the snack aisle—seen via its breakfast options, including Empanadas, Mini Tacos and Taquitos, available in Monterey Jack Chicken, Jalapeno Cream Cheese, Steak and Cheese, Buffalo Chicken and Taco and Cheese.

Photograph courtesy of 7-Eleven

2. QuickChek

Whitehouse, N.J.-based convenience retailer QuickChek Corp. offers breakfast items such as The Boss Breakfast Burrito, which is packed with crispy bacon, pork roll, sausage, scrambled eggs and cheddar cheese; and Cheesesteak Breakfast Burrito, combining shaved steak, fried onions and provolone with scrambled eggs in a tortilla wrapper.

Photograph courtesy of QuickChek

3. V&V Supremo Foods

V&V Supremo Foods, a producer of Mexican cheese, chorizo and crema, last fall announced a full redo of its packaging. The refreshed look is expected to project high-quality, authentic Mexican products and help consumers locate products easier on store shelves. The first three product lines to feature the new look were Mexican Shredded Cheese, Queso Fresco Fresh Crumbling Cheese and Pork Chorizo.

4. Ruiz Foods

With the ability to be merchandised from either the refrigerated or hot case, Three Bold Brothers Burritos from Ruiz Foods Inc. target consumers seeking high-quality, grab-and-go snacks. The burritos feature premium ingredients such as grilled prime rib beef, grilled white meat chicken, Monterey jack cheese, whole black beans and cilantro lime rice, according to the company. They are wrapped in deli-style butcher paper.

Photograph courtesy of Ruiz Foods

5. Tyson Convenience

Tyson Convenience reduced case packs for its State Fair Crispitos Filled Tortillas to provide operators with a space-saving solution and more convenient storage, fast product sell-through and lower cost per case, the company says. State Fair Crispitos are hand-rolled tortillas with protein fillings available in Chicken and Cheese Ranch With Bacon; Buffalo Style Chicken and Cheese; Chili Filled; and Chicken and Cheese.

Photograph courtesy of Tyson Convenience

6. Taco Bell

Introduced in summer 2019 as a test pilot in Tennessee markets, Taco Bell Hash Brown Toasted Breakfast Burrito joined the QSR’s breakfast lineup, which includes items such as Grilled Breakfast Burrito, Grilled Breakfast Burrito Fiesta Potato and Breakfast Crunchwrap Combo. The hash brown-infused offering plays to the growing popularity of hash browns accompanying portable breakfast fare.

Photograph courtesy of Taco Bell