Retail breakfast is having a moment. And the way it’s growing, through breakfast bowls and hash browns, for example, suggests ample opportunity to continue the upward trajectory into the future.
These bowls and hash browns symbolize “formats that welcome all kinds of global flavor influences, such as Asian and Hispanic ingredients,” according to Rockville, Md.-based Packaged Facts’ late 2018 report Bundle: Breakfast Trends and Opportunities.
Consumers who believe in the superiority of breakfast above all other meal times are dubbed by Packaged Facts as “breakfast believers.” The market research firm identifies women, adults over age 65, African Americans and Hispanics as demographics with “greater propensity to be breakfast believers.”
Based on a variety of factors and trends, Hispanics are positioned to be among the most influential breakfast believers, according to Packaged Facts.
“Race and ethnicity emerge as distinguishing characteristics in breakfast usage and habits,” said David Sprinkle, research director for Packaged Facts. “With an increasingly diverse population, it’s prudent for breakfast marketers and restaurateurs to understand the importance of targeting households across the cultural spectrum.”
Demand for Mexican-infused breakfast dishes, largely morning burritos, runs high. Menu callouts of Mexican breakfast dishes climbed 19% year-over-year, according to Technomic’s MenuMonitor 2017 data.
Click through for a look at six Hispanic-inspired food products.