Traditional retail channels are upping their meal-kit game, and more pure-play meal-kit purveyors are coming out of the woodwork as well. This, combined with recent sales data, suggests now is an ideal time for convenience-store retailers to consider expanding their meal-bundling expertise to give consumers easy, finish-at-home meal options.
New research from New York-based Nielsen found that as 2017 ended, in-store meal kits generated $154.6 million in sales, posting growth of more than 26% year over year. For context, total brick-and-mortar sales for center-store edibles (e.g., groceries, dairy and frozen foods) dipped 0.1% last year to $374 billion, Nielsen reported.
Furthermore, 9% of Americans—or 10.5 million households—said they purchased a meal kit in the past six months, according to Nielsen. Of those, 6% purchased the meal kits exclusively online. Additionally, 25% said they would consider trying a meal kit in the next six months.
“Retailers and pure-play meal kit providers alike … need to clearly articulate the value their offerings provide when pitted against traditional options,” Nielsen said.
Click through to view seven meal-kit options now available to consumers.