Breakfast trends at both retail and foodservice are adapting to evolving tastes, witnessed by a growing number of artisanal and international options, according to Packaged Facts’ new report, Bundle: Breakfast Trends and Opportunities.
Rockville, Md.-based Packaged Facts found that more than half of U.S. households agree that breakfast is more important than lunch or dinner. Consumers who believe in the superiority of breakfast above all other meal times are dubbed “breakfast believers” by Packaged Facts, with female adult consumers over age 65, African-Americans and Hispanics emerging as the three demographics with greater propensity to be breakfast believers.
Hispanics, in particular, are positioned to be among the most influential “breakfast believers.” Accounting for more than 60 million residents in 2018, Hispanics represent almost 19% of the U.S. population and are expected to grow 9% through 2020. This growing presence, combined with an impressive collective buying power, requires marketers to leverage strategies in order to appeal to the respective traditional and cultural values of Hispanics and other multicultural consumers, said Packaged Facts.
Click through to view eight breakfast items that are responding to consumers’ changing morning-time demands.