Much of the talk in the coffee category centers around cold brew and its sophisticated brother nitro brew. While each is showing significant growth in cafe circles, they remain minor players in the $48 billion—according to the Specialty Coffee Association—U.S. coffee market.
Beyond the headlines of these trendy drinks, the number of Americans drinking a daily cup of traditional coffee—hot or iced, packaged or dispensed—still prevails mightily, as demand continues to get a boost from at-home consumption and gourmet options, according to results of a survey commissioned by New York-based National Coffee Association.
Sixty-four percent of Americans age 18 or older said they had a cup of coffee the previous day in the early months of 2018. That compares with 62% in 2017 and was roughly on par with levels last seen in 2012.
Demand for gourmet coffee, which includes espresso-based beverages and ready-to-drink, was steady relative to 2017 levels. The segment continued to get a boost from younger drinkers, with 48% of millennials indicating that they had a cup of coffee they consider to be gourmet the day before.
“There’s been a huge shift toward gourmet in the U.S.,” market consultant Michael Edwards said during a presentation at the coffee association’s recent conference.
Click through to read the buzz on six coffee brands making the rounds.