Some Like It Hot: 7 Spicy Food Rollouts

hot sauce

Older consumers seek hot, fiery and spicy foods to offset a natural loss of taste that comes with aging, while younger consumers seek out spicier foods in an effort to find something new and different.

Furthermore, female consumers are interested in “sweet-hot” offerings, and 23% of males ages 18 to 34 are continuously looking for a “hotter” hot sauce. Millennial males are a key, with the highest reported usage (83%) of hot sauce, according to research from Mintel.

As the hot-sauce segment continues to aggressively grow, food and snack makers have caught wind and are adjusting their offerings to include items of the spicier variety.

Click through to view seven new food offerings—from sauces and confections to chips and turkey bacon—that really bring the heat.

Hunt Brothers

hunt brothers pizza

Nashville, Tenn.-based Hunt Brothers Pizza kicked off 2018 with the return of its most popular limited-time offer: the Buffalo Chicken Pizza. Returning for the 11th year, the pizza features Hunt Brothers original crust covered with a mixture of ranch dressing and Buffalo-style hot sauce. It is then topped with a blend of 100% mozzarella and Monterey Jack cheese, chicken and the company’s signature Just Rite Spice.

Southeastern Mills

southeastern mills Louisiana hot sauce sweet heat

Southeastern Mills introduced two new varieties of its Original “Louisiana” Brand Hot Sauce, providing operators with the flavor to spice up menus. The Sweet Heat With Honey variety features a special blend of peppers with a touch of sweetness, and the Hotter Hot Sauce blend has the same taste that Original “Louisiana” Brand Hot Sauce is known for but with even more heat.

Taco Bell

taco bell sauce chips

Taco Bell entered new territory with Taco Bell Fire, Mild and Classic tortilla chips. Inspired by the chain's sauce packets, the Fire chips have a hint of jalapeno, chili peppers and paprika. It is sold in 1-ounce, 3.5-ounce, 11-ounce and 30-ounce bags.

Rold Gold

rold gold

Frito Lay North America’s Rold Gold branched out with Flamin’ Hot Thin Crisps, offering the crispy texture of Rold Gold Thin Crisps with an added flaming-hot flavor first popularized by Cheetos. The new Rold Gold flavor is available for an SRP of $3.29 per 8.75-ounce bag.


jennie o jalapeno turkey bacon

Jennie-O recently came to market with Jalapeno Turkey Bacon. Made with real jalapenos in a 10-ounce resealable package, Jalapeno Turkey Bacon adds heat to appetizers, hot-dog wraps or hamburgers.


taste of tajin

Truco Enterprises launched On The Border Taste of Tajin Clasico flavored tortilla chips in partnership with Tajin, a supplier of chili-lime seasoning. The chips are made with six ingredients, aligning with consumer demand for both clean label and spicy snacks, the company said. The tortilla chips are being merchandised in 7-Eleven stores across the country.

Just Born

hot tamales

For Valentine’s Day, Hot Tamales from Just Born Inc. rolled out special-edition boxes labeled with Hottie, XOXO and On Fire. The Hot Tamales were available in 5-ounce theater boxes for an SRP range of $1 to $1.50. Also in the hot bucket are Hot Tamales Fierce Cinnamon, Hot Tamales Fierce Cinnamon Juniors (smaller pieces with the same fiery flavor in a shareable package) and Hot Tamales Tropical Heat, delivering a burst of sweet heat with bite, the company said.