Top 10 Trends in Smoothies

These trends can help develop a successful smoothie program in 2015
blendtec smoothie trends

As your consumers hunger for better, higher-quality food, integration of a smoothie station in your convenience store represents a true opportunity.

“In recent years, we have seen a large demand for smoothies made with real, trustworthy ingredients,” said Julie Owens, director of marketing at Orem, Utah-based Blendtec. “From Hearty smoothie bowls to the addition of colorful vegetables, herbs and spices, we are seeing some exciting trends pop up for foodservice in 2016.”

These top 10 trends, as identified by Blendtec, include:

  1. Build-Your-Own: Smoothie bar concepts that allow your customers to customize their drinks are seeing “huge success,” the company said.
  2. Health Boosters: Ingredients such as protein, superfoods and healthy fats can help transform a regular smoothie from a just a snack into a functional, tasty supplement.
  3. Smoothie Meals On-the-Go: Why stop at supplementing your diet when you can use smoothies as a full-on meal replacement. These smoothies contain superfood ingredients and other additives to keep your customers satiated all day.
  4. Smoothie Bowls: Smoothie bowls are thicker than traditional smoothies. There is more ice, frozen fruits and veggies, protein powders or healthy fats.
  5. Sugar Alternatives: As your customers look for ways to add functional ingredients, sugar alternatives are more popular.
  6. Colorful Veggies: Consumers are looking beyond kale or spinach for their smoothies. Ingredients such as beets, carrots, pumpkin and cabbage are gaining traction.
  7. Global Inspiration: Global influences that have transformed the food culture are now making their way into beverages, with matcha, horchata and lassi leading the way.
  8. Spices and Herbs: Culinary herbs enhance smoothies by adding bolder flavors—some spices can add a warm or spicy kick to cool smoothies.
  9. Low-Profile Liquids: Liquids beyond dairy milk and fruit juice are gaining popularity in the smoothie segment: think coconut water.
  10. Adult Smoothies: Just add alcohol.