The packaged yogurt category is flush with new activity—everything from new products to new suitors are dominating segment news of late.
Regarding new products, Dannon is seeing sales soar for its Oikos Triple Zero line. The company can thank, to a degree, its active consumer-focused strategy for the performance. Oikos Triple Zero boosted sales by 22% during 2017, and the line is still growing “at a rapid rate,” Vice President of Marketing Jeffrey Rothman said in a recent interview.
Dannon is also seeing growth in its Light & Fit range, which is the biggest brand in its yogurt portfolio. It’s overachieving as other low-calorie yogurt brands have struggled, Rothman said.
About segment news, Noosa Yoghurt—whose business has boomed with sales of high-fat blends and generous helpings of sweet toppings—is putting itself on the block, according to a report in the The Denver Post, with possible suitors including Chobani, Danone and General Mills.
Click ahead to view recent packaged-yogurt offerings making strides at retail.