6 Yogurt Brands Driving Sales

The packaged yogurt category is flush with new activity—everything from new products to new suitors are dominating segment news of late.

Regarding new products, Dannon is seeing sales soar for its Oikos Triple Zero line. The company can thank, to a degree, its active consumer-focused strategy for the performance. Oikos Triple Zero boosted sales by 22% during 2017, and the line is still growing “at a rapid rate,” Vice President of Marketing Jeffrey Rothman said in a recent interview.

Dannon is also seeing growth in its Light & Fit range, which is the biggest brand in its yogurt portfolio. It’s overachieving as other low-calorie yogurt brands have struggled, Rothman said.

About segment news, Noosa Yoghurt—whose business has boomed with sales of high-fat blends and generous helpings of sweet toppings—is putting itself on the block, according to a report in the The Denver Post, with possible suitors including Chobani, Danone and General Mills.

Click ahead to view recent packaged-yogurt offerings making strides at retail.

Dannon Oikos Triple Zero has zero added sugar, zero artificial sweeteners and zero fat—plus 15 grams of protein per 5.3-ounce cup.

Chobani expanded its offerings across several existing product platforms. New products include Chobani Smooth Strawberry Banana and Mixed Berry, Chobani Flip Honey Crunch Bunch, Chobani Flip Tropical Daybreak, Chobani Whole Milk Vanilla Chocolate Chunk, Limited Batch Chobani Mint Chocolate Chunk and Limited Batch Chobani Flip Buttercrunch Blast.

General Mills introduced a French-style yogurt inspired by a brand the company has previously sold only in France. Oui by Yoplait is made by pouring ingredients into glass pots, where they set after eight hours, creating a thick and creamy yogurt. Oui by Yoplait is available in eight flavors: original, strawberry, blueberry, black cherry, vanilla, coconut, lemon and peach.

Dannon’s new Light & Fit nonfat yogurt line, in Greek and regular varieties, are made with stevia-leaf extract and cane sugar instead of artificial sweeteners. The yogurts are also free of artificial flavors, colors and preservatives. The Greek yogurt comes in six varieties: mixed berry, black cherry, strawberry, peach mango, coconut cream and vanilla.

Noosa, which is made with whole milk, continues to log double-digit sales growth as consumers have relaxed their obsession with low-fat and zero-fat blends. The brand has been boosting growth by marketing itself beyond the breakfast niche, portraying itself as suitable for a break in the afternoon and evenings.

The Greek Gods nonfat yogurt (The Hain Celestial Group) is low in fat and high in protein. It can be added to smoothies, cereals and fresh fruit or serve as an ideal substitute for sour cream. Four flavors coming in 6-ounce containers include honey, pomegranate, honey strawberry and honey vanilla.