7 Advancements From Pinnacle Foods

pinnacle logo

Pinnacle Foods Inc. has set a succinct mantra for itself: unleash brand potential. It aims to evolve and improve legacy and new brand fortunes via “high-impact marketing” while being “laser-focused on cultural and communication trends.”

In 2018, the Parsippany, N.J.-based company is hoping the mission statement will take it to new heights, viewing fiscal 2017 as a springboard to that trajectory. Pinnacle grew net sales 0.5% to $3.14 billion in 2017, driven by its Birds Eye, Duncan Hines and Gardein brands. But it was in the fourth-quarter where Pinnacle hit its stride, as net sales increased 2.9%.

Click through to view several Pinnacle brands and their growth ambitions for 2018, as discussed on a recent financial earnings call.


gardein skille meals

A plant-based protein brand offering convenient and versatile foods, Gardein’s core is center-of-plate varieties delivering real meat taste, texture and nutrition—with no cholesterol and less fat and calories than traditional proteins. Gardein is looking to get a boost from Skillet Meals, a meat-free combination of plant-based proteins with a variety of crisp vegetables, grains and pastas in flavorful sauces and ready in minutes.

Duncan Hines

dunkin heins perfect size for one

According to Pinnacle Foods CEO Mark Clouse, Duncan Hines’ growth this past year was fueled by the launch of Perfect Size for 1, a recently named product of the year for 2018 in a survey of 40,000 consumers conducted by market researcher Kantar. One new Duncan Hines innovation is Simply Fruit fillings and toppings across both Comstock and Wilderness brands. One SKU is Comstock Simply Apple Pie Filling & Topping.


wishbone italian dressing

Clouse told just-food.com that Pinnacle is in the process of refreshing its Wish-Bone dressings with “a combination of new graphics, a move to clean label on our flagship Italian varieties and an overall optimization of the product line to enhance our on-shelf presence and simplify shopability for consumers.”



Clouse said Pinnacle is bullish on Vlasic pickles, witnessed by the recent launch of Vlasic Snack’mms, a four-item line of popular pickle flavors in a bite-size format.

Boulder Brands

udis bread

Clouse said Pinnacle is investing in Boulder Brands, a health and wellness business it acquired in 2015, via a “full slate of innovation behind the portfolio.” Such innovation includes the recently introduced Udi’s white and multigrain sandwich bread made with a new formula that “dramatically improves the taste and texture of gluten-free offerings in the market,” Clouse said in the online report.


evol bowls

Meanwhile, Boulder Brands aims to “bring down the broken food system” with its Evol unit and brand. Evol is launching a modern approach to bowls packed with ingredients to meet customized diets. Each bowl delivers a specific ingredient bundle to meet various needs, such as performance, energy, plant-based lifestyle or balanced nutrition. Boulder Brands enjoyed net sales growth across its portfolio, led by double-digit gains from Gardein, Earth Balance and Evol.

Birds Eye

birds eye veggie made pasta

For the fourth consecutive year, Birds Eye posted strong in-market growth, with solid performance from core Birds Eye offerings and successful new innovation platforms—namely, Birds Eye Veggie Made Pasta, Birds Eye Veggie Made Mashed, Birds Eye Superfood Blends, and Birds Eye Organic. All helped drive midsingle-digit net sales growth of the franchise for the year, according to the Pinnacle corporate website.