7 Food Trends Affecting Increasing Sales

Food graphic

Most food and beverage companies are looking forward to an increase in sales for the second consecutive year. The Mazars Annual U.S. Food and Beverage Industry Study shows that its survey participants, made up of food manufacturers, wholesales/distributors, restaurateurs and retailers, are confident sales will increase 21% over 2016. Respondents anticipate net profits to rise by 16%.

"The dynamic nature of the food and beverage industry continues to challenge organizations looking for growth," said Louis J. Biscotti, partner and leader of the food and beverage practice at Mazars.

Mazars, a New York-based accounting, tax and consulting services firm, asked respondents to rank the industry trends that they expect to increase sales. Click through to see the trends that are expected to have the greatest effect on the increase in food sales this year.

Healthy/nutritious foods

Organic Good & Go from Horizon

Healthy and nutritious food trends ranked as the top trend expected to influence a 2017 sales increase in food. One c-store example, Organic Good & Go from Horizon, is a line of refrigerated snack packs made for kids. The peel-open snacks contain 5 or more grams of protein per pack and come in three varieties: Cheddar & Pretzels, Colby & Apple Crisps and Cheddar, and Raisins, Cashews & Sweetened Cranberries.

Free from

Toosum Healthy Foods

"Free from" foods--free from gluten, GMO ingredients, etc.--ranked second among the trends expected to affect 2017 food sales. One c-store-friendly example is Toosum Healthy Foods’ oatmeal bars, which contain 100 calories and are non-GMO and gluten-free. They’re also free of refined sugars and artificial ingredients. The bars come in Cherry & Plum, Cranberry & Acai, Coconut & Banana and Blueberry & Sunflower Seed varieties.

Private-label foods

Private-label foods

Private-label foods ranked third among the trends expected to influence a growth in sales of food products in 2017.

Organic foods

Organic foods

Organic food is the fourth highest-ranked trend expected to affect food sales this year. 

One c-store example: Organic Balance is a milk protein shake with 16 grams of protein and 50% of a user’s calcium needs in an 11-ounce single-serve bottle. Organic Balance is made from organic, pasture-raised milk with fair-trade ingredients; the company said it is an ideal choice for breakfast on the go or a light snack. It’s available in Vanilla Bean and Dark Chocolate.

Locally grown/produced food

Albanese gummies

Locally grown and produced foods are ranked fifth in terms of the trends expected to influence food sales in 2017. One example: Albanese, a Merrillville, Ind.-based gummy candy manufacturer, recently joined forces with Valparaiso, Ind.-based Family Express. The 68-store operator reached out to Albanese to see if the company would be interested in working on a new gummy-candy-flavored Squeeze Freeze product, the company’s proprietary dispensed carbonated slushy program. The product is being tested in Family Express stores now.


Vea Seed Crackers

Ethnic and international fare is the sixth most likely trend to influence an increase in food sales in 2017. Just released, Vea Seed Crackers are one of three products in Mondelez International’s new snack portfolio focused on natural ingredients and globally inspired recipes. The crackers, designed for snacking with artisan cheese or preserves, come in Greek Hummus With Olive Oil and Mexican Garden Herb flavors. The crackers contain no artificial colors or flavors and are verified non-GMO. 


PowerBar Plant Protein

Plant-based product attributes is the seventh most likely trend to influence a growth in food sales in 2017. Available in c-stores, PowerBar is introducing its first plant-based snack bar made with 10-11 grams of protein. The bars are available in Dark Chocolate Almond Sea Salt, Dark Chocolate Peanut Butter and Dark Chocolate Salted Caramel Cashew flavors. They contain no artificial flavors, colors or sweeteners and are Non-GMO Project verified.